You use it to write a Problem headline.

The simplest formula is: “Tired of THE PROBLEM?”

But you have other options:

• describe the moment in which the problem ruins the life of the reader (”Do you find yourself in this painful situation due to THE PROBLEM?”),
• create a comparison between the reader and other people free of that particular problem (”Why everybody is free from THE PROBLEM, except you?”),
• use the reader’s fear against him (”Are you afraid of THE PROBLEM?”).

• Examples